quinta-feira, dezembro 18, 2008

marchand? acho que não.

uma das jogadas que mais aprecio na dobradinha música/ internet é o ganho de controle que os artistas vêm adquirindo em todos os níveis de produção e divulgação de um álbum, incluindo shows. é uma delícia ver a indústria fonográfica tal qual a conhecemos fossilizar.

segundo o art news blog, o mesmo começa a acontecer entre artistas plásticos e galerias. embora não explique muito explicitamente o papel da internet nisso, it made me smile:

the art newspaper spoke with the british artist keith tyson about how artists are starting to take control of their career, rather than simply handing the reigns to the art dealer and hoping for the best. it's a theme that comes up more and more lately. here's a couple quotes from the article:


"galleries will promise you the world in terms of production costs but it comes at the price of complete control. there's a conflict of interest in having the people who retail your work being the same people that help you with production because they will try and own it." heith tyson quote

"the bottom line is that you need to be in the centre making the decisions with the gallery working for you, rather than vice-versa." gavin turk quote

i have no sympathy for the art dealers. i appreciate that running an art gallery is a tough business, but i'm happy to see them lose some of their power over artists. most artists will probably still stick to the traditional artist/gallery relationship, but it's good to know that you don't have to sell your soul to one art dealer if you don't want to.

the internet and business superstars like damien hirst and jeff koons haven't been good for traditional art dealers. it makes me think of the music business and their unwillingness to change.

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Esta página contém um post de joana publicado em dezembro 18, 2008 10:31 AM.

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